Some use 5w30 but 10w30 is as per spec. I've been using synthetic since the new engine went in. My old XJ used to use 10w40. There are a lot of advantages going with synthetic, especially if you live in a winter climate for few (or more like half LOL) of the year. The viscosity stays the same in cold weather, where as dino is thicker before it gets warmed up and moving. This is what puts wear on the engine in winter as it takes longer to get the oil up and flowing longer where synthetic is ready to go. As well, switching to synthetic can cause seals to seep. This isn't because of the oil per say, but it cleans quite well, and as it removes buildup inside the engine, some of that can be stopping seals from leaking so as it's removed (cleaned) you maybe leaking. To me it's not a big deal. Just means the seal is old and probably should be replaced.
Using synthetic, many say you can go upwards of 10,000km between changes, but I was reading an article that regardless, do oil changes as per the owners manual. I still change every 5000km regardless. If I go past a few hundred, I'm not over concerned though. Other things is going longer with the synthetic, you need a filter that is designed to go longer as well I've been told, but there's not a lot out there, at least around here. NAPA gold and silver filters I've used before for other jeeps I've had and they've been great! FRAM filters though on the 4.0 should be avoided. I've heard and read so many stories of issues with oil pressure and the like due to using them. Cut open they're pretty cheap *** made compared to the NAPA ones.