'98 5.9, 4.56 gears, 33 x 12.50 Cooper Discoverer STTs, and 285/75 R16 BFG AT Ko2s being used. 3.5" lift, weight measured @ 4700lbs.
Average mileage doing 50/50 city/ highway has been ~13.5-14MPG for the past six years my niner has been modified.
We did a 1000+ mile roadtrip with my wife and small girl 1.5 years ago - mostly highways & some city driving. Both flat land and mountaneous regions. Speed limits between 45mph...75mph.
Based on fuel fill-ups and GPS- verified route length, average consumption for the whole trip was 15.7mpg
I sure don't drive slow, but I do try to drive smart. That is, accelerate reasonably quickly and then let the Jeep shift into highest possible gear. I try to make sure the TC lockup stays engaged as much as possible. And the other normal crap of what you need to do trying to save a bit on fuel bills.. fuel costs a lot here in Europe

I know of people driving similar ZJs with a 4.0, who drive like a grandma - getting worse mileage as I do with the niner.