'Tis a sad announcement. - JeepForum.com
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post #1 of 13 Old 12-07-2019, 05:04 PM Thread Starter
GTS225
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'Tis a sad announcement.

This was posted to another forum I regularly visit.

https://nationaltbucketalliance.com/...php?f=5&t=4286

Roger
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post #2 of 13 Old 12-08-2019, 08:10 AM
MN Ben
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Do you happen to have links to their online 4x4/jeep magazine?

Only one kid in history had ever attempted what Benny was about to, and he got eaten.
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post #3 of 13 Old 12-08-2019, 02:42 PM Thread Starter
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Sorry, No. Maybe someone else does?

Roger
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post #4 of 13 Old 12-09-2019, 02:36 PM
jbolty
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Feel bad for anyone who lost a job but all of these magazines became strictly about advertising and not enough practical knowledge. Of course they need to make a buck but only publishing "articles" where a sponsor just happens to have a bolt on solution gets old fast.
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post #5 of 13 Old 12-10-2019, 04:58 AM
MN Ben
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OK, Found them...

http://www.fourwheeler.com/jp-magazine/

http://www.fourwheeler.com/

http://www.fourwheeler.com/4wheel-off-road-magazine/

https://www.hotrod.com/

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post #6 of 13 Old 12-11-2019, 09:20 AM
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Quote:
Originally Posted by jbolty View Post
Feel bad for anyone who lost a job but all of these magazines became strictly about advertising and not enough practical knowledge. Of course they need to make a buck but only publishing "articles" where a sponsor just happens to have a bolt on solution gets old fast.
I completely agree! The articles are few and far between and a majority of mags these days is ads..very little content.
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post #7 of 13 Old 01-28-2020, 06:43 PM
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I dunno… I enjoy when my magazines come in the mail (quite a few 4x4 related, overlanding related, and gun related). I'd sit in "my chair" by the fireplace, recline the chair so the dog can get underneath, and read my magazines in comfort. It is isn't the same looking at a computer screen.
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post #8 of 13 Old 01-28-2020, 07:21 PM
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The publisher transferred by 4 Wheel & Off Road subscription to Four Wheeler.
If I had wanted Four Wheeler that is the one I would have been subscribing to for the past 30 years.

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post #9 of 13 Old 01-28-2020, 10:41 PM
armyRN
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Quote:
Originally Posted by XJ2Timer View Post
The publisher transferred by 4 Wheel & Off Road subscription to Four Wheeler.
If I had wanted Four Wheeler that is the one I would have been subscribing to for the past 30 years.
I had already been subscribing to 4 Wheel & Off Road, along with Four Wheeler and JP.

Not exactly the apocalypse, but it is the end of an era when everything is going on-line instead of print.

Anyone remember the magazine 4-wheel-drive and sport utility? Another good magazine that fell by the wayside.

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post #10 of 13 Old 03-25-2020, 06:50 PM
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I use to work for a multiple magazine publisher, and I currently oversee the production of one magazine (which is not solely dependent on advertising revenue). Producing a magazine comes down to the costs of staff, marketing, printing (press, ink, paper), and distribution (freight and postal).

The paper industry has gone through a lot of changes like mill closing that have restricted supply, plus most recently, magazine/book paper production has been converted to shipping box production for Amazon! Freight (moving printed magazines around) is dependent on the cost of oil, which is now down but five years ago was going up and up. Now truck drivers are in short supply "driving" costs back up. The post office has also typically been raising rates 3-7% per year. Subscriptions really only pay to print and mail a magazine.

Advertising is what pays for the staff and marketing efforts, and has really been hit hard especially in the last five years. 2017 saw a huge amount of traditional U.S. retailers go out of business due to online shopping, and namely Amazon.

Personally, I consider good editorial read is no more than 1/3 advertising, but it’s hard to pay for a magazine with that little. A 50/50 ad to copy ratio has been a long-time standard to pay the bills. At one time, a managing editor would pride themselves on minimal influence by advertisers. But now, the savvy advertisers that remain in print are demanding to be included in editorial copy, or at least copy is tailored to fit.

Still, I like to read a number of magazines as it’s nice to sit in a chair and unplug. I’ve subscripted to JP, FourWheeler, and Peterson's for years. A favorite of mine is Overland Journal for great feature writing and yes product reviews.


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post #11 of 13 Old 03-26-2020, 06:29 AM
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Nice thing about a magazine...you never lose the pictures because of photo hosting sites, the pages always turn immediately as soon as you want them to, if you save it you never lose it if the hard drive fails and if it's not all that good a read you have toilet paper if the store runs out!!


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post #12 of 13 Old 03-26-2020, 08:31 AM
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I've subscribed to JP on and off over the years, as well as many other off-road and outdoors related rags. Maybe it's just my imagination, but it sure seems like they just regurgitate the same old material over and over. Oh great... another article about choosing the right gears, tires, bumper, etc...

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post #13 of 13 Old 03-26-2020, 09:20 AM
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Quote:
Originally Posted by rgunn1 View Post
I've subscribed to JP on and off over the years, as well as many other off-road and outdoors related rags. Maybe it's just my imagination, but it sure seems like they just regurgitate the same old material over and over. Oh great... another article about choosing the right gears, tires, bumper, etc...
I've noticed this in many magazines, especially woodworking. I have bought what I think is an interesting magazine only to see the same exact article printed again with the same pictures and all.

Years ago there wasn't as much mentioned about equipment or brands, hunting and fishing related publications, as there was about the actual event. The writers had a way of painting a picture in your minds eye by their own words. Just find an old copy of Outdoor Life and read what writers like Jack O'Connor had written. Or Townsend Whelen wrote of his experiences in the wilderness for months as a time. They rarely ever mentioned a brand name of anything, except to say that O'Connor gave a big boost to the .270 Winchester. These were the times of excellent reading!!


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