My daughter always comes first but she's so spoiled I don't know what else we can get her...lol. My wife and I have a pretty good balance of treating each other equally after that. That's where the problem lies though. If she doesn't get something really nice after I get something, I feel like it's not fair. Vice versa as well. I've got some cash saved up and and she just bought herself a nice Coach purse and matching wallet. The cash I have saved plus the amount she just spent covers what I want for my car and we're even, if that makes sense. It's actually pretty rare at this point for either of us to go out and buy something but we got a pretty decent tax return this year and after doing the home upgrades we wanted to do and putting some in the bank, we had a little left over.