Originally Posted by Gramps
I bought a General Purpose vehicle, a JEEP, as it's original intent. Get over it!
Plus I still have a GC.
OK, here's my main beef with the Compass:
1) It's a car! A freakin' 3" off the ground, fully-independant suspension, available in FWD car
. Jeep is supposed to be seen as a specialty brand, in that they only make one thing and they make them well. That thing used to be Jeeps (Jeeps are like SUVs, only better
). I see Jeep as akin to GMC in that way. GMC only makes trucks and SUVs. Some people don't want a truck/SUV, so they go buy a Chevy. Which is fine because frankly GMC doesn't want the kind of customers that don't want trucks/SUVs. GMC isn't going to start producing cars just to get a wider market share, at the expence of watering down their brand image. Jeep used to be Chrysler's 'GMC'. They only made Jeeps, and didn't care about anyone who wanted to buy cars. But they've sold out, and now they're selling a car to broaden their customer base, at the expense of their previous customer base being disgusted.
2) It's a rebadged Caliber. Never before has Jeep relabeled one of it's parent company's vehicles and called it their own. It would be one unspeakable act for Jeep to design and produce their own car. It's even worse that they just grab the new Neon, slap on AWD, and sell it as a Jeep. If it were Jeep designed it would be technically still a Jeep vehicle. But since it's just badge engineering, the Compass is just a Caliber clone. Simply put - it's not a Jeep at heart, just a clumsy attempt to get people's attention who otherwise wouldn't have even considered the Jeep brand.