Originally Posted by Bogatyr
Than ditch the 7 slot grille and round headlights
A real jeep is meant to be beaten. A compass is not.
A real jeep is meant to have dirt inside and out to the point where plants will grow on your spring perches. a compass will not.
A jeep can go anywhere. A compass cannot.
Basically, anyone that enjoys a jeep it's because of its prowess offroad. the compass attempts to leech off of that prowess on road.
But that's mo. Just find your reasoning kinda silly.
90% of the people who buy Jeeps, the one's who are keeping them in business don't do it because they will off-road or go anywhere.
The 7 slot grille and lights are part of the corporate identity, something of a trademark (unsuccessful efforts to enforce it against Hummer notwithstanding).
They are tantamount to a commercial or a jingle and help consumers make a mental connection to the brand image.
And since those 90% of people who buy Jeeps because of that image or off-road prowess not because of the actual capability that they will never use, WHY is it a problem to market to an even larger segement of people who are just more willing to admit that.
My logic is not silly, it is LOGIC.
Your argument is based strictly on emotion. You're not recognizing other forces at work. The most important one being that Jeep is a company which needs to maximize profitability if it is going to stick around and build ANYTHING.
The Compass is just one tool for doing that.
It is NOT the beginning of the end.
It is the beginning of a little bit of diversity for a changing world.