"IF" i were Chrysler, i would 'move' the Compass to the Chrysler line. this way Chrysler, Dodge and Jeep would ALL have an MK in their stable. just change out the nameplates and add a Chrysler eggcrate grille, and it would be good to go. the Chrysler MK would be more 'upscale', the Dodge MK (Caliber) would be the 'performance' model and the Jeep MK (Patriot) would be the one to carry on the FDII pkg and off road equipment. make sense?
hummmm, "Chrysler Compass".....kind of has a ring to it!!!
Smart thinking! Maybe you should do some marketing for Chrysler!
There is one flaw with your plan Jeepster, that being that besides the SRT 4, none of the Calibers are exactly performance machines. My R/T is definitely not.
ok, i'll give you that. i was looking at buying an R/T AWD but couldn't locate one without that gawd-awful tu-tone interior. could have ordered one, but then couldn't make use of the current rebates, so i chose the Compass instead. very happy with my decision...
but getting back to what you said about 'performance', Dodge has ALWAYS been the "Performance Division" as long as i can remember, dating back to the '60's and maybe even '50's. the term "Performance" is relative, just as anything else.....
OK, but see what I mean by perceived? Dodge is perceived performance, Chrysler is perceived elegance and Jeep is perceived Off-Road. None of the lines holds true to peoples perceptions. So what's the point of trying to single out the Compass of not fitting the image as in their statement:
Chrysler also aims to shore up the image of its brands, such as Jeep, after being criticized for expanding into vehicles such as the Compass that detract from its outdoor and off-road performance image. "It's got to be true to the brand. Don't put Jeep on something that is not a real Jeep," Press said of Chrysler's emerging brand strategy.
Artificial intelligence is no substitute for natural stupidity
on the 'flip' side of that, if Dodge were strickly 'PERFORMANCE', would they still be the leader of the free world in production of the "Mini-Van"? to me, "Mini-Van" and "Performance" don't exactly go 'hand in hand'.
'maybe' they should divide the lines as follows; Chrysler; passenger cars/daily drivers, Dodge; trucks and vans and Jeep; sport utility vehicles.
this would work but only IF Mopar could do the 'alpha' concept with all dealerships. that is EVERY dealership would carry ALL the lines. it's happening now, but won't be completed for several years.
have you seen some of the dodge turbo minivans? i though some of them pulled mid 12s in the 1/4 mile (might be wrong there or maybe Im thinking of a modified one), complete with factory fake wood siding if I can find a link Ill put it up.
but really I do think jeep should concentrate their ads and vehicles on "go anywhere" rather than "more cupholders."
going fast never hurt though.
[COLOR="DarkRed"]2000 Cherokee Sport 4.0L Selec Trac[/COLOR] - mine - for occasional wheeling
[COLOR="DarkGreen"]2007 Patriot 2.4L FD I 4x4[/COLOR] - wifes - doomed to rarely leave the street