Foot notes: MK sales were up from the previous year while the rest of the Jeep Fleet were down. Patriot beat Compass on sales and edged out the Liberty to take the spot behind Wrangler and Grand Cherokee.
Artificial intelligence is no substitute for natural stupidity
There is some truth to it because Chrysler isn't the brightest company on the block.
They dont advertise the compass for what it is, and they don't train their salespeople how to sell the compass.
They only offer 500 dollar incentives while they give 2500 on the liberty (making them the same price) and they wonder why noone buys the patriot.
They don't take into consideration that the compass and the patriot are a different type of buyer, and "assume" that these are buyers purely coming for the "jeep brand".
They alienate the female population from the female popular/centered Jeep Liberty, and then assume that if they cut the compass, those buyers will just go to the patriot and the caliber. The company thinks like a man and thinks that people are coming purely for the "hard facts", but don't realize that this new type of buyer is pulled by the looks, and will buy once they are taught. (Theres no education for some odd reason).
Chrysler stuck the compass as a hybrid between the patriot and the caliber, making it difficult not to eat in to eachothers sales.
I think the real mistake they made was with the liberty. The liberty should be the 2009 Patriot. Then they should have kept the old liberty, and kept the compass. They could have had the liberty and patriot share the same platform, and the compass / caliber share the same platform. Chrysler wanted to jump on the "retro" bandwagon, so brought in the cherokee inspired patriot, only to realize that it has the look, but doesn't bring to the table what people really liked about the cherokee: Cheap, small, but you could abuse the hell out of it and it would keep on rolling. Not so true with the pat!
So the moral of the story is, due to Chryslers stupidity, they will now:
move the liberty down market and cut the patriot
will cut the compass.
If they are smart, they will keep the compass and cut the patriot. But I'm guessing due to their narrow vision, and their illogical opinion that a "jeep must be a jeep", and their opinion that they should be a niche player, they will not think longterm and will cut the compass.
I think a lot of Patriot owners, myself included would not agree with you about cutting the Patriot. I think the Compass and the Patriot have great attributes, and are best suited for different markets. They each have a great niche. I'd keep them both.
Many people who like the looks of the Compass, are looking for something sporty and fun, like the Compass. Patriot owners (and I lump myself into this category), are looking for more cargo space, and a more spacious feel to the interior. Both are great vehicles, that capture different segments of the market. I do agree that there are people that could go either way, but to eliminate either (I think) would cause some consumers to look at different vehicles outside of the Jeep lineup.
It would be interesting to see where all those Patriots are being sold!! Around here the Patriots are just sitting on the lots (of the 3 dealers I've gone by often), yet the Compasses seem to be moving out. There are a LOT more Compasses on the road around here ... few Patriots at all.
[B]Compass Sport 4X4 CVT "Jeep Green"[/B]
used to have '04 Wrangler X, '97 Wrangler 4cyl, 5speed.
Pretty tough month for Chrysler as a whole but the Compass/Caliber/Patriot trio seems to be holding up well. I don't understand why they don't advertise/market these more. With some attention and improvements they could be real hits in today's high gas price market.
Looks like the Caliber/Compass/Patriot trio is Chrysler's strongest segment this month. Hopefully they will put some improvements into the vehicles (less plastic interior, smoother engine, larger fuel tank, etc.) and keep the winning trend going.
I'm seeing lots of Patriots and Compasses around here. 6 months ago, I would definatley say that there were more Compasses, but now the Pats seem to be catching up. Can't go wrong with either, in my book. I see a fair share of calibers too. I like the cargo capacity of the Patriot, and the look of the Compass is growing on me. I know there's two of each where I work. I agree, they you'd think Chrysler would be advertising the bejesus out of them considering their fuel economy and this market.
I've heard the Compass/Patriot sell well overseas, is there a way to know international sales? Combining US and international along with the Caliber would equal total plant output I think. Anyone know at what % of capacity the plant is running at?