There is some truth to it because Chrysler isn't the brightest company on the block.
They dont advertise the compass for what it is, and they don't train their salespeople how to sell the compass.
They only offer 500 dollar incentives while they give 2500 on the liberty (making them the same price) and they wonder why noone buys the patriot.
They don't take into consideration that the compass and the patriot are a different type of buyer, and "assume" that these are buyers purely coming for the "jeep brand".
They alienate the female population from the female popular/centered Jeep Liberty, and then assume that if they cut the compass, those buyers will just go to the patriot and the caliber. The company thinks like a man and thinks that people are coming purely for the "hard facts", but don't realize that this new type of buyer is pulled by the looks, and will buy once they are taught. (Theres no education for some odd reason).
Chrysler stuck the compass as a hybrid between the patriot and the caliber, making it difficult not to eat in to eachothers sales.
I think the real mistake they made was with the liberty. The liberty should be the 2009 Patriot. Then they should have kept the old liberty, and kept the compass. They could have had the liberty and patriot share the same platform, and the compass / caliber share the same platform. Chrysler wanted to jump on the "retro" bandwagon, so brought in the cherokee inspired patriot, only to realize that it has the look, but doesn't bring to the table what people really liked about the cherokee: Cheap, small, but you could abuse the hell out of it and it would keep on rolling. Not so true with the pat!
So the moral of the story is, due to Chryslers stupidity, they will now:
move the liberty down market and cut the patriot
will cut the compass.
If they are smart, they will keep the compass and cut the patriot. But I'm guessing due to their narrow vision, and their illogical opinion that a "jeep must be a jeep", and their opinion that they should be a niche player, they will not think longterm and will cut the compass.
I think the real mistake they made was with the liberty. The liberty should be the 2009 Patriot. Then they should have kept the old liberty, and kept the compass. They could have had the liberty and patriot share the same platform, and the compass / caliber share the same platform.
SORRY, but i must disagree. i see no good coming from making a Patriot and Liberty from the same platform. that's the problem with the Patriot and Compass. you have TWO MK's in the same lineup. Patriot should stay in the Jeep line and the Compass should be upgraded and could become a small "Chrysler" crossover suv. i still like the sound of "Chrysler Compass"
as for "Chryslers stupidity"......i've got no problem AGREEING with you on THAT!
Is it possible to post the chart of sales every month? I'm starting to see more MK's around here (Michigan) and am curious if sales are gaining "traction". Ha ha sorry for the pun.
I finally found a site that gives the US sales figures direct from Chrysler LLC. So you're going to force me to figure out spread sheets, FINE! I hope that just the figures will do for now. I'm still searching for export sales numbers, no luck, yet.
Even I laughed at that Fixed!
Artificial intelligence is no substitute for natural stupidity
Thanks Gramps, I have read that the Belvidere plant has produced almost a record number of vehicles last year because of strong export sales of the MK's. Even though the US has been soft, hopefully US sales will pick up as the high gas prices continue and more and more Libertys and Grand Cherokees come off lease and consideration comes from other non-Jeep owners.