I've decided on a new Patriot for various reasons.
I've had a Cherokee and a Wrangler, but I bought them both used. Being a tad more financially stable nowadays ( I no longer spend as much on important stuff, like cover charges and chicken wings) I thought I'd spring for a new jeep for the first time in 20 odd years.
I went to the Jeep site where I "built and priced" a black Latitude FWD with the 2.4l and manual transmission.
MSRP according to Fiat/Chrysler/Jeep...you know, the M in MSRP: $19,985 not including tax, title etc. etc. Within my budget...YAY!!
So the site then directs me to similar models being sold by Jeep dealers in my area.
Exact match at Stickenittoya Chrysler Jeep? MSRP: $25,160
Exact match at Bendyaover Dodge Chrysler: MSRP $23,565
Medium match at Howdumareya Chrysler Fiat: MSRP $24,750
All saying price "doesn't include tax title etc" and already includes rebates and incentives.
I get it, dealers gotta make a living. But, jeeeeezz. $3500 to $5000 mark ups above the ACTUAL manufacturer suggested retail on what is supposed to be the "most affordable SUV in America"
I ain't the sharpest tool in the shed, but even to a dummy like me that seems ludicrous.
I haven't bought a new car in a long time, and I am aware that dealers can be a little...uh...ethically challenged at times, but COME ON!
You'd think they would at least assume that some of their potential customers might be smart enough to figure this out and price accordingly.
I've searched dealers up to 100 miles away from here, and they all have the same price range, except for one who seems a little less insane, but not much.
So what am I missing? Am I just REALLY na´ve to expect the manufacturer and the dealer to at least be on the same page with their "spin" on the MSRP? Are they selling so many that we are clamoring at the door begging them to take our money a la Shelby Cobra and Corvette ZO 6?
Is there a new magical mystery 5000 fee instituted on new cars since I last bought one? I expect to pay destination charges and all of the other stupid little add ons they make up, but I assume that Jeep builds in a certain amount of profit for the dealer in the actual MSRP, right?
What's the going rate for a Patriot Latitude around ya'll?