thanks for all your answers.
Getting it registered in Switzerland is not that much of an issue. Especially if the model per se exists here as well. Once you pay duties and taxes, customs will issue a document with all tech specs that you can take to our equivalent of the DMV. There they will check emissions and mechanics (even on a new vehicle) plus compliance with our laws. To comply, normally little needs to be changed on a US vehicle. Usually the speedometer dial (plus recalibration) and the blinkers (yellow/orange instead of red).
The headlights are no issue (only in the UK because they drive on the left side).
The Alarm system will be different, but usually no issue. Requirement is that it has to stop after max. 30 seconds (If it doesn't, I'll have to disable it. No big deal). What we need to have is what we call an "immobiliser", which is basically a key with an electronic chip. If I understood the US specs correctly, this is the equivalent to the "Sentry Key". This not as much as a legal requirement, but insurers insist.
The power inverter would be a nice goodie. Even if only 115V, most of my mobile gear has switching power supplies, so that would be great.
Will double check on the headlights, but believe it to be a problem only for the UK.
If those are the only differences, I don't foresee any problems. Would be great.
As far as cost, if anybody is interested:
The fully loaded 2.4CVT Limited 4x4 is CHF 45'950.00 (roughly USD 37'000.00)
Duty, taxes and shipping come to about CHF 6'500 (roughly USD 5'200.00)
So as unbelievable as it sounds, it's still economically viable to import it.
As far as the colors. It isn't Jeep Europe, but the single countries that decide which colors to offer. There are a couple of countries where I'd probably find the right combination. However, the price will be similar to the Swiss price, so adding Taxes, etc. it becomes a dealbreaker (unfortunately Switzerland isn't part of the EU yet, so tax wise it is like importing from the US. Would only save on shipping but pay a much higher price to start with). Model-wise, Swiss and EU models are the same.
@Gramps: Thanks for confirming the color for me. If your wife calls it champagne, then it probably looks better than I would have thought.
Thanks to both of you for all the input.
P.S. Glad to support this forum. I know what it takes to run a large site.