Cerberus' Selling of the Jeep Line?
by now i'm sure you've read about Cerberus being in negotiations with Mahindra to sell off the Jeep Line. i just thought Mahindra made tractors....boy was I wrong....read on:
****Mahindra in negotiations with Cerberus for them to purchase Jeep?
In 2005, Mahindra completed 60 years of business. Originally awarded a contract in 1942 in India from the U.S. Willys firm for military Jeep production during WWII. This evolved into manufacturing of general-purpose utility vehicles for the Indian and other world markets in 1945, M&M first became well known as the maker of one of the original U.S. designed Jeeps in India. Mahindra continued to build the original Willys designed Jeep CJ3B in India up to present day and now has some updated designs as well. Most Mahindra built Jeeps were using built using small, efficient diesel engines from various other automobile companies such a Peugeot, a French company.
Mahindra & Mahindra rapidly grew from being a maker of army vehicles to a major automobile and tractor manufacturer with a growing global appetite. M&M initiated a process of product enhancement and globalization. It made strategic acquisitions of plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France, Nissan and International Truck and Engine Corporation, USA.*****
seems Mahindra, or M&M, has had a strong Jeep connection for many years. this may not be a bad thing, although i do see the Jeep Line being 'thinned out' eventually. but who knows.....should they start their OWN car company here in the states, it just might be in their best interest to KEEP the present Jeep lineup, at least for a while.
what's YOUR take on all this?