I just bought a VR8000 for my rear bumper. Haven't used it yet but I can tell you the difference. I have had more than my share of winches. The VR8000 is, by the look of it a chinese made Warn, which is disappointing but that is why it costs less. The main advantage of the Warn over the other chinese winches is the controller and the solenoids. I have another chinese winch ( don't remember the brand ) and it has a single solenoid that isn't all that impressive, and has failed once, and replaced under warranty. I also ordered one of the Quadratech winches a few months ago and the solenoid is not as good on it either. The Warn uses 4 solenoids, banded together with solid copper bars, where the others usually don't. It does make a difference in durability and power. Warn also has the best plug in for the controller that doesn't fail as often.
Solenoids are usually what fails on a winch, not the motor.
2010 Rubicon, 4" lift, Currie control arms and trackbar, 40" Procomp MTR