MOAB edition...Rock Lobster....red?
I like it. But then I have a Dozer...so...yeah.
ETA: It comes in other colors...
"The Wrangler Moab Special Edition starts life as a top-of-the line Wrangler Sahara, in both two- and four-door form, before it is fitted with some extra off-roading kit.
Functional upgrades for the Moab include the same Kevlar tires as on the Trailhawk, along with a standard Trac-Lok rear differential (an electronic locking rear diff is available, too), winch-ready bumpers, rock rails and 17-inch Rubicon alloy wheels. The Wrangler Moab has also been treated to a unique hood, black accents on the fuel filler cap and taillamps, a premium soft top and, of course, edition-specific badging."