I wouldn't fuss with changing the filter orientation. I use a small tupperware bowl
not much bigger than the filter to catch the oil when taking the filter off. After I get the filter off I let it run for a couple seconds then just stuff a paper towel over the filter area to catch any last drips. You can also put a plastic bag or baggie over the filter as you unscrew it to catch the oil.
Just my 2 cents on the subject...
Previously owned: 80 CJ-5, 97 TJ,99 XJ, 95 YJ,10 JK Rubicon Unlimited, 10 JK Sport