Greg, I'm at VBC in Baghdad right now, leaving tomorrow after 14 months. I'm picking up my new 4 door Rubicon next Thursday in Denver, and I'm still pretty happy with the deal I got. I actually placed the order last October, and have been checking the rebates every month when the new ones come out. Last January they had an incredible $2000.00 rebate that I haven't seen since, plus all the college, loyalty, etc discounts. The sales guy immediately repriced it, and dropped the total by 500 bucks.
I got all the options, dual tops, leather, premium paint, nav radio, tow package, side air bags...basically everything except for the automatic transmission and my price before Tax was $34,097. I talked to the dealer in Denver where I'm picking it up and was told that taxes and registration would be $2642.51 for a total price of $36,739.51 out the door. I don't know if that's the best I could have done, but I think its reasonable at least.
I was a huge pain in the butt for them as well...I must have changed my mind on colors, base trim, etc about 10 times before I finally settled on what I got. They did a good job of being tolerant of my needs!