The dealer I bought mine from had all the unlimited marked up 1.5k over sticker. In fact several dealers I talked to did. I told one of them over the phone "look, I'm not paying over sticker for the vehcile, in fact I'm not even paying sticker. If you want to sell the vehicle to me you need to work on your price. If you don't want to do that you can wait around for someone dumb enough to pay that much for it." He said he'd check on what he could do and call me back, but by the time he called back I had already bought mine from another dealer who despite having it marked with the 1.5k market adjustment, sold it to me for 2k under msrp.
2007 Jeep Wrangler Sahara Unlimited
Factory: Silver w/ black soft top, 18" wheels, auto
Mods: Windshield mounted Hella FF1000 driving lights, Rugged Ridge front grab handles, CLC rear grab handles, Teraflex 2.5" BB, Quadratec boor handle covers, Bestop spare cover, Custom front bumper, 17X9 Pro Comp 1079's, 305/17/R17 Buckshot Mudders.
In the works: Custom rear bumper.