Remove or replace the floatie, the spraypaint over the damage with antirust paint (to prevent rust obviosuly) and get a set of bolt on corner guards to cover it up. Since the corner guards are permanet theres no need to worry about repair or getting the paint color perfect. Thats what I did.
Yup. Pull the floaties off the jeep all around. They are useless and if you plan on taking it off road again this will continue to happen. x2 on the armor. They will look good and cover up everything you have going. If you look at your pic where teh 2 pcs on the tub come together. That is where the new corners will stop so you won't see anything after you are done. I think Black armor on the white jeep would look good. Just my 2 cents
BUY IT DONT' BUILD IT!! You will be money and time ahead. (Flip off)
My friend hit the side of his Jeep in that same area with the plow truck. We heated it with a torch and banged it out with a sledge. Some bondo, primer, and spray touch up paint and it doesn't look that bad anymore.
2004 Black Rubicon w/ 5 spd
RE 3.5 SuperFlex & Front Trackbar / JKS 1.25" BL & MML / 35x12.5 MTRs on 15x8 AR-23s / Currie Anti-Rock / Jeeperman Bumpers / Rokmen Sliders / York OBA / Harbor Freight 8k Winch