High cost doesn't always equal high quality, sometimes it's simply high cost. Especially in the Jeep world you often find products that are identical, one is a name brand and one is a discount brand, they are made in the same factory by the same people but the name costs you double. I've been running RC lifts and products a long time, and people have been telling me for years that they won't last, and yet they seem to just keep working for me. Everyones needs will be different depending on your driving style, wheeling style and budget. Remember that this is a hobby, a way of life, and something we do to have fun, not every guy who hits a dirt track oval on the weekend is driving a 3rd gen NASCAR.