how difficult is the regulator replacement (the one shown on the ebay link)? I also have the long crank problem and I wonder if I should replace the fuel pump & the regulator. Thanks
Once you have the tank down it's easy. Remove the fuel line. Pry off the clip that holds the filter/regulator in place. Pull the thing straight up to remove it. I only replaced the filter/regulator on my TJ. I'll do the pump only when it fails.