Yeah, it's ride quality. Compare the ride between something like Rough Country and OME's and you will know why the OME's cost more. Really read up, this subject has been beat to death and there are a ton of postings on it.
1986 CJ7, 4.2 w/4.0 head, TFI-HEI hybrid ignition, Clifford manifold w/Holley 390 w/cold air intake, OBA, 4.5" lift, Woody CV shaft and Tattons in front, 4.10 gears - lunchbox in front, Truetrac in the back, twin-sticked, blower upgrade for running topless, trying to keep it simple.
It's just a Jeep, and if you don't wheel it once in a while, it's not even that.