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Unread 10-02-2010, 11:01 PM   #31
bumzo1
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Holy old post batman!

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Unread 10-03-2010, 05:07 PM   #32
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because 7 is lucky
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Unread 03-11-2012, 11:00 AM   #33
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From wikipedia, looks like initially it was a "weight" matter:

"A division of Chrysler Group LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys (an arrangement of flat bars), was incorporated into the "standardized jeep" design.

The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grills. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the sole remaining assignee of the various companies since Willys gave their postwar jeeps seven slots instead of Ford's nine-slot design for the Jeep."

so is clear the 7 slots come from Williys not from Ford, but why 7 instead 6,8 or 10? In a jeep dealership I was told because it was the first vehicle driven on the 7 continents.
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Unread 03-11-2012, 11:29 AM   #34
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Quote:
Originally Posted by focusred View Post
From wikipedia, looks like initially it was a "weight" matter:

"A division of Chrysler Group LLC, the most recent successor company to the Jeep brand, now holds trademark status on the name "Jeep" and the distinctive 7-slot front grille design. The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys (an arrangement of flat bars), was incorporated into the "standardized jeep" design.

The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grills. Chrysler Jeep claims it has the exclusive rights to use the seven vertical slits since it is the sole remaining assignee of the various companies since Willys gave their postwar jeeps seven slots instead of Ford's nine-slot design for the Jeep."

so is clear the 7 slots come from Williys not from Ford, but why 7 instead 6,8 or 10? In a jeep dealership I was told because it was the first vehicle driven on the 7 continents.
It's because Willys couldn't trademark Ford's 9-slot design in their post-war models, so they chose a similar design that they could trademark. Someone pulled the number 7 from betwixt their cheeks, then passed the design to AM and Chrysler. http://en.wikipedia.org/wiki/Willys_MB#Grille

Or perhaps it's because 7 is a mystic number associated with the Chinese symbol for surefootedness.
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Unread 03-11-2012, 12:13 PM   #35
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My (left hand drive!) DJ has a 5 slot grill. What's up with that?
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Unread 03-11-2012, 02:52 PM   #36
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ok... so willys made the jeeps (postwar) in the 1950's, Kaiser bought willys, and jeeps were produced by Kaiser.. at some point, i think in the early 70s, or late 60s, kiaser bought nash and a couple other companies, and changed their name to American Motors. American motors was around until 1986 or 1987, when Chrysler bought the civilian production stuff and AMC reorg'd the military stuff into AM General, also picking up (crappy) diesels from GM GM has never prodused the H1s or any of those, but with the deal with AM General, they got marketing rights and use of the logos. They then created the H2 and H3, but the H1s were always AM General, right up until AM General quit making them in June 2006. with that, all that is left of all the old derivitives is the Fiat (WOOHOO) Wrangler
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Unread 03-11-2012, 11:50 PM   #37
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Quote:
Originally Posted by PlaneJob View Post
My (left hand drive!) DJ has a 5 slot grill. What's up with that?
It's defective. You need to go out there with some tin snips and fix it by cutting 2 more slots.
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Unread 03-12-2012, 12:24 AM   #38
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Unread 07-11-2013, 09:48 PM   #39
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7 continents! :)

I know it's been almost 10 years since you posted this, but just cane from a Dodge dealership, and the guy told me it's because it's the only vehicle that has been on all 7 continents!
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Unread 07-12-2013, 11:42 AM   #40
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Quote:
Originally Posted by XJKEN View Post
I do not remember the 7 slot grill being such a big deal until GM
bought controlling interest in Hummmer. Up until that point Hummer was a small company that did not sell their vehicles to the public. I think what hurt Jeep in their lawsuit was the fact that prior to the GM purchase Jeep did not sue to protect the 7-slot grill. If they would have contested the pre-GM Hummer vehicles they may have won. As for chosing 7 slots it may have something to due with the fact that CJ series came with 7 slots.
Till this day I believe that the CJ is the most recognized Jeep vehicle in the world. They should copyright the 9-slot grill since the first civilian Jeep had 9 slots.
The original Humvee was designed by AM General, a subsidiary of AMC, who at the time owned Jeep. So they had every right to the seven slot grill. When they sold off AM General, they got to keep the 7 slot grill for the Hummer.
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Unread 10-23-2013, 03:21 PM   #41
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7 slots

I have always been told it was because Jeep was the first vehicle to drive on all 7 continents. That also explains the slight variations in the early models.
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Unread 10-24-2013, 01:16 AM   #42
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Unread 10-24-2013, 03:44 AM   #43
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Thought the thread was about this
http://www.sevenslotgrille.com/

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Unread 10-24-2013, 07:51 AM   #44
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Originally Posted by Skb76cj5 View Post
I have always been told it was because Jeep was the first vehicle to drive on all 7 continents. That also explains the slight variations in the early models.
Sooo.... The first jeep had 0 slots?
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Unread 10-24-2013, 07:53 AM   #45
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heh..... slot
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