Seriously? I havent seen much marketing for it aside from articles online and gamestores promoting it. I think I have seen the commercial once. Obviously my experience isn't everyone's. It is certainly an underhyped game when it comes to advertisement. I'd find it hard to believe that 100 million of the 275 went to just that. They have been working on this game FOREVER and a **** ton of R&D and man hours went into it.
There are whole Building murals going up in most major city's. There is a huge one over Times Square. Do you have any idea how much money it costs to get a 1000 foot tall picture painted on the side of a building or even a small space in Times Square?
There's no way Rockstar spent 100 mil on marketing. Maybe 50 mil, tops, and it seems way less aggressive than IV's efforts. They don't even really have to advertise, all it takes is a few youtube vids and they can pretty much break even at a minimum from the pre-orders alone. Most of their ads are billboards, building murals and bus wraps so you're more likely to only see them in big cities anyway. They don't even do E3 or any of the gaming expos.
Plus, development costs were estimated around 137 mil in January right before its release date got pushed back almost 6 months, so factor in all of the additional employee cost and overtime on top of that.
I work 10am-7pm the day GTA comes out -_-. looks like I will only be playing it for like an hour or so after I get it at midnight.
That's what you'll say when you walk into work after not sleeping a wink, twitching from the awesome experience lol
I have to work at 7am to 5pm on Tuesday FML The GameStop here is catering Hooters and serving some kind of energy drink for people who are in line. Whoever is front in line should get a bunch of free merch. Usually they will hand out the collectors editions first (usually one sweaty nerd by himself every time