It's part of a new line called the Alternators. First out was a Subaru WRC, then the new Viper, now the Jeep. They've been out in Japan for a while, you can find em in either die cast metal (the rare collector's ones made my Takara, around $60), or in plastic form for around $20 at places like Wal-Mart. The detail on these things is amazing. I've got the first two so far, and plan on getting Hound once it comes out. I'm a Transformer junkie, so I've been following this line since sometime last year.