Keeping Traditions Alive
So, I can't say I know the situation in your neck of the woods, but in SW Michigan, (namely Grand Rapids and the surrounding 50 mile radius), the Jeep wave is all but dead. I don't like that. To some it might seem cheesy or a little childish, and on some level, I'll admit I can understand their reasoning, but, like the ****ty mileage I get, I feel it comes at the cost of owning a Jeep. It shows you have Jeep pride! It IS like a cult! It's like there is some fraternal order of Jeep owners and we are communicating with each other, understanding each other, through a simple one second long gesture.
Anyway, For the past three years I've driven an 08 Rubicon Unlimited. I got about a 20% success rate. I blamed it on the face that some don't consider the JK a "real" Jeep, let alone a four door. **** you. I probably wheel more than half the TJs in Michigan. (But thats another rant.) But in the past two weeks, I've been riding in my 06 Rubicon that I recently purchased, and the success rate is no greater. As the acting president of a Jeep Club, I encourage all members to wave all Jeeps all the time. And I think all my guys are good at it because they believe in it like I do. But I think since Jeep has been marketing to the Mall crowds, and the middle class wealthy who want something thats 'good in the snow', we've seen this tradition go out the window.
So, believe it or not, I've started a campaign. I actually have three appointments with three different dealers in my area to discuss the importance of selling the customer on the Jeep wave when they take delivery. Will it be a joke to the sales guys? Probably. But if they understand that it's still there and most are still carrying it on, maybe they'll just mention it to the customers. I mean, some Jeep Sales guys actually believe in the wave!
Anyway, so I thought I'd share my complaint, and my plan. And I think it's not outrageous if you or your club does the same thing. Goto the dealers, ask for a 5 minute meeting with the sales guys, bring doughnuts, and tell them about the wave. It's also a great way to recruit new members and do some networking. Give it a consideration, and let me know how it goes.