Jeep Wrangler starring in a new movie

**PhilipJ** · 03-20-2005, 12:41 AM

Just saw the commercial on Discovery, googled it... looks semi-promising. Will be some good exposure for the new Unlimited.

http://www.theautochannel.com/F/news/2005/03/14/010854.html

http://www.jeep.com/sahara/index.html

I want a Penelope Cruz for my Jeep too!

As part of the promotion, "Sahara" director Breck Eisner has also filmed several special scenes featuring the Jeep vehicles to be used in television commercials, featuring both the Jeep brand and "Sahara." Antfarm, which edited the film's trailer, will also cut the commercials in conjunction with BBDO Detroit, the agency of record for Chrysler Group.

Eisner noted that Jeep vehicles had proved valuable to the film production behind the cameras, as well as in front of them. "While filming in the Tinghrasse Valley in Western Sahara, we were hit by a freak rainstorm," said Eisner. "A dry river bed that hadn't seen water in years suddenly began filling up, threatening to cut off the 200 people in our crew. With the water getting deeper fast, we knew we had to evacuate everyone over the river to safety. We first tried fording the waters in our rented 4x4s, but they couldn't make the crossing. We realized that only the Jeep Wranglers, which were standing by to be featured on camera in the movie, had enough clearance to cross the rushing water and get people to safety on the opposite bank. In a series of river crossings using the 'picture' Jeep vehicles, the entire crew was ferried to safety. The fact that everyone got back to base unharmed that evening was thanks to the Jeep vehicles."

creature · 03-20-2005, 12:54 AM

just saw it

couldn't tell if it was a jeep comercial or a movie comercial. Now I know it's both.

**PhilipJ** · 03-20-2005, 12:59 AM

Same here... I was like WTF? At first I thought it was another '405: The Movie' type of thing. First Tomb Raider, now the Dukes of Hazzard and this... DC's getting some Hollywood limelight.

creature · 03-20-2005, 01:11 AM

Quote:

Originally Posted by useful_idiot

Same here... I was like WTF? At first I thought it was another '405: The Movie' type of thing. First Tomb Raider, now the Dukes of Hazzard and this... DC's getting some Hollywood limelight.

Maybe they will include instructions for the jeep wave, seeing that many mindless suburben movie goers may be purchasing many new tj's.