TWO AMERICAN BRANDS BORN ON THE TRACK UNITE:
Named the Exclusive Performance Exhaust of NASCAR®
Indianapolis, IN (Dec 12, 2013) – Leading exhaust technology brand Flowmaster announced today from the floor of the 2013 Performance Racing Industry (PRI) show that it has been named the Exclusive Performance Exhaust of NASCAR®. This perfect union is between the most popular motorsport in America and an iconic performance exhaust company that was born on a circle track three decades ago by a racer looking to optimize performance while controlling sound and protecting the sport and local tracks. Those racing roots led to the technology utilized in Flowmaster’s best-selling car and truck mufflers and exhaust systems today.
“We’re proud to welcome Flowmaster® to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,” said Norris Scott, NASCAR vice president of partnership marketing. “NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.”
As part of the new relationship, Flowmaster will offer exclusive NASCAR content to its fans and dealers, as well as on-track promotions, interactive fan experiences and more.
“NASCAR® is one of the great American sports and Flowmaster® was born on the circle track. Flowmaster was built on performance – it’s in our blood,” said Nate Shelton, Flowmaster’s Chief Marketing Officer. “I expect the cross over between NASCAR and Flowmaster fans to be huge and it’ll be a real treat to provide our fans and customers with some amazing NASCAR experiences, as well as to show the world our commitment and passion for all-American motorsports.”
About Flowmaster® Inc.
Flowmaster® mufflers are the result of years of development with top race engine builders, thousands of hours of dyno research and “real-world” on-track testing. Flowmaster, Inc. employs over 250 workers dedicated to building the highest quality U.S. made exhaust products available. Flowmaster’s product line includes exhaust products for Performance Street, Muscle Cars, Trucks, Street Rods, RV’s, Motorhomes, and all types of race applications. With over 400 different muffler models, 370+ exhaust systems and numerous exhaust accessories available, Flowmaster offers you the choice of sound to fit your preference from “wild to mild” and your specific vehicle needs. For more information, call 707-544-4761.