"why" what? It's a jeep/pirate thing! Did it for the reaction! There's actually a folklore lengend of a Captain Black who lived out his life on the outer island "Black Island" here where I live. Booty being his treasures, bounty, get it now?Plus it was one big friggin hit at Jeep Beach. The women loved it!!! It's all how you market it
You build up your prized toy and show it off, people see a real nice Black jeep. Now, take it a couple steps forward with a catchy name or something that really makes it stand out and people remember it. Case in point, took it to Daytona for Jeep Beach, it was a hit, great reactions, the women loved it. People were taking their pictures standing next to it. Memorial Day weekend I went to "The Redneck Yacht Club" for a giant mud fest, close to Ft Myers, Fl where I live. As I was driving past the friggin long line of 150+ vehicles waiting to get in I here someone scream out, "Black Booty, you were in Daytona!" So it worked, I got noticed and remembered. I didn't do much more than the average nicely done Jeep, except I tagged it with marketing.