it's for people who want some "bling" to tell other Jeepers they ran some trails
Heck I ran all the trails at Superlift in AR with some dang rookies in lesser-built rigs. I don't need a badge for that. And I've got permanent "badges" all over my dang Jeep from the harder trails.
52 Willys CJ3a: stock-ish (his)**95 ZJ Laredo 4.0: removable doors, longarm, 8.8 rear, leaks, squeaks, dents, dings, etc (ours)**03 TJ Rubicon: longarm, body lift, 33" Duratracs- SOLD**05 LJ Rubicon: stock (MINE!)