I'm the reconditioning manager. Basically, my job is to look at all the trade ins that come in, and based off of their mileage and overall condition, I decide to keep the vehicle for our lot or get rid of it. If I keep it, then I send it into the shop to have it checked out, and we fix what's wrong with it.
However, I'm also the one that likes to do this stuff, and apparently I'm the resident "Jeep Expert" at the dealership (this is according to the people here...not me), so they let me play with the cars and change them to give them more curb apppeal. Today, the manager gave me the keys, and basically said "Do what you do. Make it look more off-roadish (read: more hard-core wheeler) than the last one (read: no chrome). You have this much money to spend."
My goal on this one is to just do a black-out theme. Since it's a black Jeep, I went with black street-locks, 315's, and I will tint the windows to finish it out. I'm still working on the lift...4WP is quoting me pretty high right now, but most of that is because their computer system is screwed up, and not listing half of the JK stuff.
EDIT- For those that don't know, this was the first one I did- just a 2" BB and 295's.