ill throw my opinion in the mix.
piaa pro 80XTs... ill take them any day. been running the same ones for over 10 years as well. heavy duty aluminum housings, replaceable glass lenses, standard h3 bulbs, flood or spot patterns... show me a light that can stand up to Michigan environment/winters that long... LOL. up here the metal light housing like those found on kcs, procomps, etc just cant keep up with mother nature. these piaa's light up the road like landing lights on a C130 plane. just saying. I even had someone back into my truck and hit my front lightbar with 4 of them on it. he destroyed the tail panel of his suv and all he did was knock the lights out of adjustment.
KCs can be good value for the money, but with a $200 budget, I would go with something like the PIAAs. you can usually find them for about 100 each. if you plan on wheeling the jeep.. and depending on your wheeling style, you might want to consider going with a light [be it kc, piaa, hella] that have a solid build and mounting solution to them. id stay well away from plastic housings, or youll likely be buying a lot of replacements due to branches etc.
one thing to consider is what 'type' of light are you looking for.... long range, spot, flood. any one of these patterns can be had and used-and they all have very different light disbursement patterns. just make sure you know what you 'need' before you buy anything. highway trips at night or open country night wheeling= long/wide range or spots. more general area lighting, night trail running=floods.... I run flutted/flood lenses on my windshield lights for spread-so I can see more to the sides of the jeep as well as the front. on my tow rig, I run 2 fluted [floods] on the outsides and  long range in the inner locations. at night- I turn the night into day LOL...