Hi-Lift is the brand you want. its like a Warn winch, go with what you know works, especially when you really need it. also its a good idea to get the offraod base or make one. and if you don't have a winch, Hi-Lift makes a pretty nice recovery kit, that works with the jack.
I would avoid any brand except Hi-Lift. The others are often imported from China (not all but... ) and I've seen a couple photos of cheap Hi-Lift knock-offs bent over double under the weight of a Wrangler.
Be aware that due to it being highly unstable, a Hi-Lift is only a tool of last resort and should not be used for just normal tire changing or lifting of the Jeep for working on it in the garage. My Jeep has 35" tires and 5.5" of lift and the factory jack still works fine for changing a tire.
You get what you pay for. Whenever I get around to working on the Jeep I fear I will drop a pretty penny on my lift kit, but cheaper may mean an embarassing tow off the trail because of a pebble in the road.
War is an ugly thing, but not the ugliest of things. The decayed and degraded state of moral and patriotic feeling which thinks that nothing is worth war is much worse. The person who has nothing for which he is willing to fight, nothing which is more important than his own personal safety, is a miserable creature and has no chance of being free unless made and kept so by the exertions of better men than himself.
--John Stewart Mill--
My cousin bent his while using his HF POJ Hi Lift knock off to jack up his Ranger. It bent into a bow shape! Just need some string & he can go hunt some cowboys! The only things I get from HF are non life threatening tools and tape.
There is a reason everyone (95%) have the real Hi Lift, it works, it's safe(r), it lasts (you could will one to your kids) and it is reasonably priced.