Profits are what come after every and all bills are paid including labor. What you work for is a dealership and not actually Toyota themselves unless they do things differently than most other dealerships. I understand they assemble their trucks here with some US parts but the Toyota corperation is still in business to make a profit and at less than 1% going back to the owners they would not bother to even keep it open. As a business owner myself I would never put my name on anything if there was no return.
Toyota Motors North America is basically an independant company that is owned by TMC.
I understand they are giving jobs to americans who are spending their money locally but they are also getting who knows how many incentives from our government like no taxes for so long and what not to do so. They are still not an American company and their best interests are not in this country like mine are so I choose not to support them.
Which company are you talking about? Toyota Motors North America, or Toyota Motor Corporation? Obviously they have interests here, because they are moving manufacturing and assembly plants here, even Lexus is doing that lately. It cuts down on manufacturing costs a lot. All of the TMNA guys are about as white American as it gets
The team that designed the Tacoma is all American, headed by an American.
Also, one thing you will find with Toyota that other manufacturers really don't offer is the customer support. The others might seem friendly on the surface, but when things go down, I have not seen other companies do what Toyota does to keep their customers.
As a general example, without going too deep into details, I have seen incidents where a customer can't afford a particular failed component on their car, one that is vital to the vehicles operation. Since the customer is a good customer and takes their car to the dealership for everything, Toyota has actually good-willed out that component to the customer, just to they could keep that customer happy, and keep them coming into the dealership to service their vehicle. When a company does that kind of thing just to keep one customer from going away with a bad experience, it really does tell you that the company cares more about the customer than they do about the profit margins.
Another thing they did more recently is they gave away 2 cars to a customer. That particular customer bought the 50 millionth Toyota vehicle sold here in the USA (not surprisingly it was a Camry), so they gave him the title to the Camry, free and clear, as well as presented the customer with a brand new Rav4, you can see the video here:
Since someone is bound to bring up the recall issues, Toyota is actively seeking to improve their vehicles safety and reliability, and often times the recalls are of absolutely no charge to the customer. Most other manufacturers don't do their recalls in the same manner Toyota does them.
I know I sound like a PR spokesperson for Toyota, but in all honesty, I am merely just a Porter, I don't get paid to say any of this stuff, infact most of it is public information that I've researched out to better inform the nay-sayers.
All in all, it's up to you to buy whatever vehicle you want. I personally am a JDM guy, my family has always owned some kind of JDM, and they have proven their durability and reliability, regardless of what some people say. Wish my Jeep was as reliable as one of my Toyotas