I think the BB is just fine...some of us don't have $1,000 to spend on a lift. Even for the relatively cheap RE 3.5 standard kit...which you can get w/ DT3000 shocks for about $570...you still have to get an adjustable trackbar, probably SYE if it's not a Rubicon, etc. I think on a budget, the BB is a great option. I just bought the 2" Teraflex BB for my Unlimited Rubicon...spent a lot on the Jeep and want to keep the stock suspension for a while since it is essentially one of the things I paid a little extra for, so I'm going with the Teraflex BB, JKS BL and BMML and 33's and it will be just perfect for me until I actually have the money to blow on a full blown lift, which won't probably be for a few years, but by then....I'll be going for a long arm kit!!