Pros: Looks good, easy to install.
Cons: Controller needs to be more robust.
Comments: This is the first winch I have purchased in Canada, its also the first jeep I have owned, prior to this its been Toyotas. This winch is great, love the easy set up, did it in my driveway and its not overly heavy that I couldn't lift it and my bumper in place by myself.
I love the controller, only downside is the controller doesn't seem to tough.
Overall I am happy with this winch, haven't had to use it in anger yet...touch wood.