The MSRP is $329.99 but if you go through ExtremeTerrain.com, you pay $299.99 with free shipping. Best bang for your buck in my opinion. It's easy to install depending on your bumper/winch plate and wiring it simple though my only complaint is it didn't come with product specific details/wiring instructions. I wired it wrong the first time because I didn't realize the bottom had the ground terminal, I thought the negative terminal at the top of the winch was what you were suppose to run the ground off of. WHOOPSIE...once I got that fixed, she worked perfectly!
I expect this winch to be extremely reliable when i need it off-roading.
I recommend this winch