I sprayed neverwet on my driver seat bottom. It does dry with a haze, almost a matte finish. The problem is that after 3 weeks of me sitting on it it has lost its ability to repel water. It works great when it was first on, but it does dry hazey and it is rough. It made my butt feel like it was rubbing off as I drove and now after last nights rainstorms I have proof that it was. The very back of the seat that my butt does not reach still repels water great, but do not use it on your seats. It will make them look dull, it will make your butt feel bad and after a few weeks it will no longer work.
It is great stuff in the right use, your Jeep seats are not it.