Here's my view on Jeep parking lot etiquette: As I first turn into a parking lot, I'm immediately scanning to see if there are other Jeeps. If there's a spot up front, I must take that first, not because it's less of a walk but so everyone entering/leaving the store has to look at my Jeep (I'm going to walk around inside the store anyway). After that, I go near other Jeeps. If I can't get a spot right next to one, I'll try to stay in the same row so the owner has to walk past my Jeep on the way to his, or at least drive past it when leaving. The reasons are many: You can appreciate their Jeep, and vise-versa. I would also like to think that other Jeepers are more likely to look-out for my well-being (protection from thieves, put my top up if it starts raining, etc). Door dings are probably the least of my worries. But the driver of the other Jeep can rest assured that I didn't ding his doors. It's a mutual respect for your Jeep brethren.
I think parking up front FIRST is important. Countless times, I've overheard little kids tell their dads about the 'cool Jeep'. That's how the next generation of Jeepers is made.
2001 TJ; 1999 XJ; 1993 ZJ