[daggo66]

You guys can't see the forest for the trees! It's very likely that the Wrangler could be discontinued. It wasn't the end of the world when the CJ was discontinued and the Wrangler was born. It's possible that only the Wrangler NAME is going away. The replacement vehicle may have a new name but that doesn't mean that the "Jeep" is going away.

[dcain]

How many people thought that Chevy would stop making the Camaro? It was out of production for 6 or 7 years. I think it would be unlikely to see them drop the wrangler line, but never say never.

[dvdsjk]

According to allpar.com the news it that there will be numerous changes to the wrangler due to customer feedback mainly in the off road area! The 2007-2010 Jeep Wrangler

[vindicated]

Originally Posted by SmashinTJs

Im cool too, so long as i can still find a stream of parts to keep my TJ running for a very, very long time

Oooh, didnt think of that! LOL. Yeah, they discontinue parts for my TJ and I am going to run em' through! But like someone said, look at the CJ. You can find parts for that lickety split. Plus, I already have one.

[tacjeep99]

Jeep getting rid of the Wrangler? That would be right up there with Chevrolet discontinuing the Corvette. There are just certain automotive Icons auto manufacturers know not to screw with, Corvette and Jeep CJ/Wrangler being two of the most prominent.

Cosmetic, Mechanical, Product Name Changes for the Wrangler, probably, basic design formula dating back to WW2 being changed, doubt it.

[STW]

Originally Posted by thedavidfield

I'm cool, the value on mine would sky rocket! Cause let's face it, everyone wants a Jeep.

The skyrocketing value only benefits you if you sell it. And you won't, because....everyone wants a Jeep, right.

So you'll get no benefit from the demise of a key product but plenty of others will lose out.

[trw]

this is absolutely ludicrous. Jeep has announced big plans for the Wrangler in 2011 (new engines among other major changes). I'd tell that vendor right where he can stick his "rumor" (did he drive a Toyota by any chance?)

Jeep is Chrysler's most valuable asset, and the Wrangler is Jeep's most (if not only) valuable asset, the guy has no idea what garbage he is spewing out of his mouth.

lets not forget how popular the JK is worldwide, unlike any Wrangler before it. After the Defender is re-designed in 2012, the Wrangler will be the LAST real 4x4 that you can buy brand new with solid axles front and rear.

The worst that might ever happen is a name change.

[STW]

Originally Posted by trw

...Jeep is Chrysler's most valuable asset, and the Wrangler is Jeep's most (if not only) valuable asset...

This sounds right to me, but does anyone have any facts on this? Any financial data on how profitable the Wrangler is to Jeep, the Jeep division to Chrysler?

[wendell]

It may go through some more changes, but the wrangler isn't going anywhere, anytime soon. The safty nazi's are allways banging away on it trying to turn it into something that it's noy meant to be. In my opinion, the last wrangler was built in 06 anyway. There's enough jeeps a round to last us for the rest of our lives if they stopped building them tomarrow.

[73Dart]

Originally Posted by theducksguts

The jeep name has a ton of value. It would be sold before anything else. Remember this has been done before. Bantam/Willy's/Kaiser/AMC/Renault/Chrysler/Daimler Chysler/Chrysler LLC/Chrysler Fiat

This has happened before. Times are different though. I know this issue has come up plenty times before. I don't believe it will happen though.

You missed one. Renault bought AMC in 1979 IIRC, and sold them to Chrysler in 1987

Originally Posted by IDK

The end of Jeep as we know it is fast approaching, once they leave American soil there will be no longer a 'Jeep' Jeep is an American 4x4 and only true Jeeps are made in America. Once Fiat gets a hold on everything, Jeep is doomed, hopefully Ford or GM will save it. Without the Wrangler there will be no point of Jeep. It is after all Jeep's signature model, open top Jeeps started it all in 1939 and it needs to stay that way.

They have already been foriegn owned, in the 80s, for almost 10 years. The renix computer in the 4.0l was from Renault, as was the Eagle Premier. This is the reason that AM General was split off from AMC. The goverment has a regulation that no company that is owned by a foriegn government can build vehicles for then American military. When Renault bought AMC they were 10% owned by the French government therefore to complete the sale, the military side of AMC was spun off as its own company.

[jeepinmichguy_]

this could be THE DUMBEST THREAD EVER.

[tclaremont]

Who would have thought that GM would discontinue Oldsmobile and Pontiac? Next time you drive down the highway, COUNT the number of Pontiacs you see on the road. Popularity does not always translate into profit. Now, I understand the profit situation to be a bit healthier on the Wrangler than it was on Pontiacs, and of course GM had mirror images of the Pontiac within the Buick and Chevy brands, so the situation is not identical. My point is that nowadays manufacturers are no longer married to a brand name for the simple reason that BUYERS are no longer married to a brand name. Brand faithful people are in the minority. What the manufacturers dont seem to get is the fact that brand faithful people are in the minority BECAUSE manufaturers don't stay loyal to their own brands!

Bottom line, Fiat is thinking global. Just because a Wrangler sells well in the states does not mean it is safe. Who the freak knows what comes next?

[RogueSpear2023]

From everything I have heard and read, is the the CEO of jeep and FIAT are leaving the wrangler alone, except for some new engines and transmission options. And that the flagship of Jeep the Wrangler will be continued as long as Jeep is around. But this is just what every 4 wheel drive magazine and everything I have read on the net has told me. And why would they get rid of the wrangler when it is the best selling model, that would be idiot move on anyone's part. Remember FIAT isn't dumb they are successful for a reason, and making dumb decisions isn't one of them. I do know the FIAT is planning on rebadging some of there crap as Jeeps, to replace the compass, patriot and liberty.

[gonzo4x4]

Chrysler to Kill Dodge Viper, Jeep Wrangler - autoevolution

[rubiconrich]

Fiat = Fix it again Tony

A jeep built by Fiat? I wouldn't buy it!