Join Date: Dec 2010
Location: The Great Big Box
You wanted the OEM part, so you got the OEM price. Somewhere down the line, the price was made that high, be it by the assembly line technicians, shipping department, stockers, etc. Aftermarket components are less expensive because they're generally made directly by the company that is selling them, rather than by a contracted company that might be out of the country or overseas, at least for a part like that. Another thing is that generally it's not the dealership that sets the prices, so much as it's the mother company (in this case, Fiat/Chrysler). Dealerships just obey the rules set forth.
Dealerships have to make money somehow, and it's not really from car sales.
All about that unibody life.