Join Date: Nov 2009
Location: The southern armpit of California
If the Jeep is in pretty good condition, you could start the asking price around $3200 or so. However that is a bit of a highball price, so don't expect to get that much for it unless it is REALLY clean, and the interested party really wants it, and/or they don't realize how much of a turd the Carter BBD is, and that it is the only street legal carb for the 1990 YJ. The high mileage and the carb are the two things that are going to affect the price, for a knowledgeable buyer.
If the market is thin for Wranglers in your area, people may be willing to pay more. The more flooded the market is, the more options they have, and the more likely they will try to get one for less. I paid $3500 for mine 2 years ago, with ~150k on it (supposed rebuild by PPO at ~100k), with the 4.2L/Carter BBD (didn't know the Carter was a turd, but it ran well and passed smog), small shackle lift, everything else pretty much stock. Jeeps were not aplenty at the time I was searching, I really liked the Jeep, it was the style I wanted, so I was willing to pay pretty close to the asking price in order to get it. I had been looking for months and had already missed out on a few opportunities.
Ultimately, it is only worth what someone is willing to pay for it. One person may not want to pay much at all, others may be willing to pay more. List the price high, but state that the price is negotiable, and expect some haggling it it being sold for less than the listed price. In the end, you have to set a low end price for yourself that you aren't willing to go below.