The miles killed the kbb value. if it had say 35K on it kbb has it at 22K but with 117000 miles 14500. If it was a Rubicon it would add more as well. So to get over kbb you need to sell to someone that wants what ever was done to this. But to be rubicon like and not detail in the add wont help. It needs locks front and back and be selectable. it needs 4:1 Rubi transfer box at least, HpD44 front min or its not even close to a Rubi in value. So if it has these added things then you might be close in at 19.
new one is 6k more for a bone stocker, but the new ones have almost 300hp too. A better auto add on 1.3k