Gladiator concept... whatever happened? - JeepForum.com

 
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post #1 of 2 Old 12-28-2013, 02:54 AM Thread Starter
BeastOfBurden
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1973 CJ5 
 
Join Date: Dec 2013
Location: Pacifica
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Gladiator concept... whatever happened?

http://www.jeep.com/deprecated/share...tor_static.jpg

anybody knows what ever happened to the much anticipated arrival of this beauty?
I have been waiting 4 years now since it first got announced.

If anybody's got the scoop, let me know.

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post #2 of 2 Old 12-28-2013, 07:32 AM
WDNewman
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The fact that this was a "concept" project says it all. It was an exercise for the design department, and was thrown out there probably at some auto show to judge the reaction of the automotive press and attendees. If there was a favorable reaction, then a cost analysis was done by the bean counters. At this point 90% of all concepts are shelved. I would imagine that this one faced competition from Dodge, Ford, Chevy and Toyota pickup lines and the potential success of the product was deemed marginal.
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