Gladiator concept... whatever happened? -
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Unread 12-28-2013, 02:54 AM   #1
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1973 CJ5 
Join Date: Dec 2013
Location: Pacifica, CA
Posts: 24
Gladiator concept... whatever happened?

anybody knows what ever happened to the much anticipated arrival of this beauty?
I have been waiting 4 years now since it first got announced.

If anybody's got the scoop, let me know.

BeastOfBurden is offline   Reply With Quote
Unread 12-28-2013, 07:32 AM   #2
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1989 YJ Wrangler 
Join Date: Jun 2013
Location: Central Mississippi, Mississippi
Posts: 875
The fact that this was a "concept" project says it all. It was an exercise for the design department, and was thrown out there probably at some auto show to judge the reaction of the automotive press and attendees. If there was a favorable reaction, then a cost analysis was done by the bean counters. At this point 90% of all concepts are shelved. I would imagine that this one faced competition from Dodge, Ford, Chevy and Toyota pickup lines and the potential success of the product was deemed marginal.
WDNewman is offline   Reply With Quote

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