They aren't that much cheaper than BFG MTs or even Swampers for that matter.
Well, that explains why the last times I've bought tires I bought Cooper AT, BFG AT, Cooper ST, and would like to also try Mastercraft CT, Trxus, and BFG MT with sipes added to center treads.
I have never yet bought a Dean/Schwabb 4X4 tire. My cousins bought many of them in the past, but have since switched to those other brands I mentioned, due in part to Dean tires chunking/chipping and wearing to fast.
I might also like to buy some Mickey Thompson ATZ and/or MTZ and Cepek FC2 sometime, but they cost more in my local area than BFG, Toyo, Cooper, or Mastercraft. I don't think MC or Cepek are better that those others, just more expensive because they aren't stocked locally and must be special ordered here.
One of my cousins just bought Toyo M55 and another bought Dunlop Rover RT and they both like them a lot. Actually, the RT is another tire I'd like to buy someday for an XJ in 31 X 10.5 R15.
The Dean Wildcat aka Schwabb Wildcat tires don't hold any temptation for me to buy them. They aren't enough cheaper in cost, and tires are one thing that I'm willing to pony up some money for. Since I started buying good tires, Cooper and BFG mostly, I've not had a single flat or slow leak again, as I used to get from cheaper brands. Not to mention that the better brands seem to have more traction, durability (less chipping), and better handling.
But if I was short of money, I'd rather have a new set of Dean (Wildcat) tires than a used up pair of a better brand.