An increase in demand does not equal an increase in price. When demand increases and supply remains the same, price increases. Go back to economics 101.
The kiwi brand leather dye does not work BUT the fiebings brand that you can purchase off amazon IS a permanent solution.
The buying offline vs from a store debate all comes down to price per tire, shipping cost, and the price of mounting and balancing.
2004 Rubicon - 4.0 - 5 speed manual - Rough Country 4" Stage II lift, RC front adjustable track bar, 2.2 shocks, 33x12.5x15 Goodyear MTR with Kevlar on Crager soft 8's, 4 Hella Black Magics, Edge Trail Jammer with Intake, JL TR 2-ways in the pods, Kenwood Excelon deck in the dash, Rough Country Stinger & Winch Plate, Trail Gear rear bumper w/ tire carrier, HiLift, Rock Krawler X Factor Plus Steering