Screw BFG AT's,they sucked 20 years ago and still suck today.
I think they were great on their day. I remember when I was in grade school in 70s and my dad and many of his friends ran highway tires on their SUVs, and others ran MTs. There were no other choices back then. At least none that we knew of. My dad didn't like MTs because in the 70s all MT were terrible on road. I remember one of my dad's friends telling us about a wonderful new invention called an all terrain tire. I think he was telling us about BFG AT, but I can't remember for sure what brand. I remember being super impressed. My dad was skeptical because the bias ply MT of that time had him leery of any off road tire. So he kept using highway tires for daily driving and wheeling, including some amazingly nasty mudding, sand running, and Winter on and off road. In hindsight, it's amazing we did all thos things with highway tires.
Unlike my dad, I wanted to try all terrain tires ever since about 77 or 78. The first and only brand I knew of was BFG AT. I'm not sure if it really was the only AT at that time, or just the only one I knew of. Point being, BFG AT was as American as Apple Pie. It was a legend and an institution, and still is. It certainly was the best AT in it's day. In it's early years it was the only AT, or at least the only one I ever heard of. It was really nice on road compared to bias ply MTs of the day, and really nice off road compared to a highway tire.
It was the greatest of all time, but is now slightly obsolete. There are newer better designs.
The other thing is they were great when American made. My first pair was American made and had perfect quality and at the time was still the best design. It was awesome!
Later they started being made over seas, I suspect in China. My second pair was made over seas and 2 of 5 tires had quality control problems. BFG replaced them with no proration. They are good about honoring warranty.
Next time I needed to buy an AT, I looked for a modern design of tire. I now run Cooper AT3 and love them.
However, if BFG quality control is under control again, then it' still be a good tire, but it needs a design update to make it competitive with great newer designs from other companies.
The reason BFG AT still sells so much and is popular is it's still good, and most of the public doesn't know there are now newer, better AT (usually for less money).