I didn't know this was such a sensitive subject. I have gone in there a few times and they have always been over priced on what other auto stores sell items for. If it makes you feel better I hate VIP too. But here are my in-store examples, went in for good winter blades for my wifes car, they were 45 for a pair, when auto zone was selling them for 36. Also car mats were 16.99 per mat, while same brand/style was 13.99 @ auto zone. And my last in-store comparison is that when I bought the pair of sway bar links for my jeep, advanced wanted 53/pair and Sanels (which is pricey) was only 44.01. So if it has ruined my credibility, that is unfortunate, but I go with what I see, and can attest too.