I wonder if the "vehicle accessory store" this d-bag author works for is 4-Wheel Parts?
Originally Posted by Luuca
I second the use of this post as a sticky. Not only will it serve to warn our fellow YJ owners NOT to be any of the extreme d-bags the author spoke of, but it will also serve to inspire our fellow younger Jeepers to stay in school, get a great education, and get a job outside of retail.
You see, the author works as a retail clerk at some vehicle accessory store. His life is awash in the meaningless drudgery of retail - working nights, weekends, and holidays as an under-paid dead-end "Skippy the stock boy". Let all who read this understand that his craptastic view of Jeep Wrangler owners definitely extends to all his customers. He is jaded and butt-hurt about having to provide service to customers and is lashing out about it. It's all there, if you read carefully.
The truly sad thing that the author doesn't understand is that if he were to truly listen to his customers, understand their motivations and needs, he'd probably triple his sales. Yes, that entails listening to long-winded stories from customers (I know, I worked in retail sales for years) but within those stories are the buying motivations and needs of each customer. Instead of building a relationship with his life-blood customers, he tunes them out and posts vile, repulsive comments about them.
This post not only tells us what is socially "unacceptable" to non Wrangler owners, but also highlights why customer service and brand/store loyalty are such rare and fleeting things.
I feel sorry for the author. He is doomed to remain a miserable wretch.