Rough Country's selling point is their low price. Judging by the plethora of complaints that I've read online concerning rough ride and premature sagging, quality does not predominately factor in the equation when it comes to Rough Country leaf springs.
FWIW, if you are looking for a comfortable ride (one that won't make you pee blood and also need to see a chiropractor) I can personally vouch for the plush ride that an Old Man Emu suspension provides. At first I wasn't certain that the extra cost would be worth it, but I am quite satisfied with the results. Looks good with 31" tires and rides very well on and off road. OME will cost you more than $400 for just the springs and bushings. Totally worth it though.
If you daily drive your Jeep, or even drive it more often than not, good quality springs will mean the difference between riding on lousy springs and later peeing blood and needing to see a chiropractor, and actually enjoying your drive on good springs free of kidney and spinal damage
. Not to mention going quality the first time around will save you money and time in the long run. Going in cheap the first time around seems like a bargain, until you find yourself needing to replace the springs because of sagging or generally uncomfortable ride.
Rubicon Express is another company to check out. They offer quality kits that are a little more accessible/affordable than the pricier BDS Suspension and OME kits.