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Unread 01-01-2010, 08:04 PM   #1
AMCSportTruck
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what happened to the Gladiator ?

What happened to the Jeep Gladiator ?
the little jeep pick up based off the wrangler looks like the Jeep brute ?

I think that would be a great new model to introduce about 2010-2012, i think it would really take off . . .

Mike

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Unread 01-01-2010, 09:42 PM   #2
Marauder_Pilot
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When you find out, let the rest of us know!

From what I can gather, the Gladiator was planned for production alongside the original JK. However, due to a cash shortage and a load of uncertainty in the truck market, especially the light truck market-which nobody but Toyota can really move respectable numbers in right now-it was put on ice. As it stands, it's pretty much assumed not to be an active project.

HOWEVER, in the Fiat 5-year plan for Chrysler, they noted that they DO want to do 3 things to the Wrangler that would lead to a potential Gladiator:
-Introduce global diesel models (Gladiator featured a 2.8L diesel engine, which is coming to North America in MY 2011)
-Introduce more Wrangler derivatives
-Reposition Jeep as a global model-a major selling style of light, rugged vehicles globally are chassis cab Toyota Hiluxes and Land Cruisers and Land Rover Defenders. HOWEVER, the current Defender's number is up in 2013, and is expected to be either cancelled or moved to a more Discovery-based platform, leaving a nice big, more-or-less Jeep-shaped gap in the market for a chassis-cab Wrangler. And if you have a Chassis-cab version, you pretty much need a pickup version too...

Not saying it IS coming, just that there are several ripe opportunities.
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Unread 01-01-2010, 10:00 PM   #3
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If they could come up with a solid 4 cylinder turbo diesel, and a performance mind 6 cylinder gas engine for the option's i think it would really take off within 2 model years . . .

Jeep had an I-4 and V-6 diesel beck in the Comanche day's, the American model got the I-4 efficient but doggy, then the over sea's guy got the V-6 powerful yet decent mileage as well . . .

Im not sure what the 2.8L diesel they have now is all about, but Fiat which was involved with the Allis Chalmers tractors should have a wide range of very compact & very powerful Diesel engines to be tapped into . . .

those tractor's & loader's lived 30-50 years before needing rebuild's or retirement, most of which simply got rebuilt and fresh coat of paint . . .

Chrysler ditched the Comanche as it was pulling sale away from the Dakota's . . .

which i feel is why the full sized Jeep's got dropped, if Chrysler had continued where AMC left off it is my personal opinion you would be seeing Cummins Diesel powered J/20's n J/30's not Ram2500's-5500's . . .

I don't think Jeep will ever die off, it been built by many different manufacturer's over the year's and well Jeep has remained JEEP, the only changes where what brand of engine powered them Willy's Ford's AMC's and Chrysler's who knows how many other's . . .

Think about look at the body styles from 2010 on back to the 30's n 50's . . .Jeep always was and always will be Jeep, no whats under the hood. . .

Mike
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Unread 01-05-2010, 03:16 PM   #4
Sloth_Fratelli
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when the cj-8 scrambler came out it diddnt sell for ****‚ which is why its so rare now. i dont think with that history that if i worked for jeep id be too eager to give it another shot
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Unread 01-06-2010, 01:41 PM   #5
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When that truck came out folks weren't worried about getting 20mpg, they wanted a brute of truck they want a J/20 that got 8-12mpg n towed 6,000-9,000lb's, just to drive to work n back. . .

Now in the world of 20mpg Pickup truck's that barely hold a sheet of ply wood i think such a truck would sell.

that's just IMO tho. . .

GM did cut there Colorado & going to ditch the Canyon shortly there after . . . So maybe the little truck era has ran its course. . .

Mike
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Unread 02-01-2010, 11:26 PM   #6
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Quote:
Originally Posted by Sloth_Fratelli View Post
when the cj-8 scrambler came out it diddnt sell for ****‚ which is why its so rare now. i dont think with that history that if i worked for jeep id be too eager to give it another shot
Jeep didnt push the Scrambler, either. In theory, it was the perfect Jeep since it could be a pickup, wagon, or open top. Best of all worlds. The CJ-6 really didnt sell at the time either for pretty much the same reason: lack of awareness. Jeep hardly advertised any of its pickups except in the first year or so. This holds true for everything from the J series up to the Comanche. IMHO they were all far superior to anything else offered by the competition, but if no one knows about it, it wont sell.

Obviously an extended body Jeep is all the rage right now. The 2dr unlimiteds had no trouble selling at all, yet all you could hear was "where's the Scrambler?" The Gladiator IMHO is a poor execution of a Jeep pickup, yet in every Jeep or Mopar forum you cant mention the Wrangler without 50 people wanting to buy one. When the JT was shown, it was the same thing. And not building that is REAL stupidity, since it only has like 4 or 5 unique parts according to one writeup I read.

GR8T Tops makes half cab kits for Wranglers and CJs for $1200-$1500, I first heard of them about 4 years ago. And lets not forget that AEV charges almost 9 grand for the Brute kits. If someone wasnt buying them, they couldnt keep cranking them out.

Chrysler needs to realize that even though the F-150 and Silverado may sell a LOT of trucks, thats to a mass market. Just because you can sell a ton of trucks by offering something that rides low, has the interior of a cadillac, only has a slushbox, and no offroad capability but a bed that will swallow the contents of a container ship doesnt mean thats the ONLY kind of truck with a market. If Jeep ever does market a properly executed pickup it WILL sell.
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Unread 02-02-2010, 08:14 AM   #7
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Check out Rubi-trux an LJ conversion done in the Carolina's that uses either the Gr8t tops or the AEV cab hardtop. They bare interesting and similar to the old Scrambler design.
http://www.rubitrux.com/

Last edited by jerryjeeper; 02-02-2010 at 08:16 AM.. Reason: link added
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Unread 02-10-2010, 08:06 PM   #8
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Just my opinion, but the problem with the "mini" truck market, was that everything grew into the more "midsize" class that was originated by the Dakota. I know many people that were dedicated mini owners that went fullsize when everything grew. When the mid & full size are getting the same mileage numbers, why not just go full size for the extra cargo benefits.

The only true mini that is still available is the way outdated Ford Ranger. I was also never a fan of the independent front suspensions that eventually made their way to all the mini & midsize.

If Jeep would have built the Gladiator, I would not have bought my TJ and spare frame for a Brute build.

Shane
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Unread 02-10-2010, 10:01 PM   #9
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Wow a lot of interesting info and opinions in this thread, I am going to crawl it just to watch you guys discuss this because I find it interesting, I hope Chrysler/fiat looks at these forums because I think there is a lot of info here they could use.
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Unread 06-23-2010, 02:57 PM   #10
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small pick up

keep your eyes out for the new small p/u from the new company from india. about the size of the 70's style toyota and has 4 cyl. diesel. if this takes off jeep will have at least rethink their plans for the gladiator.
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Unread 06-24-2010, 12:06 PM   #11
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I read somewhere that Mike Manly stated Jeep is considering the viability of offering a small pickup again. They'll probably be watching that Mahindra diesel truck closely.
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Unread 08-17-2010, 02:55 AM   #12
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I hope they do make the gladiator, it looks awesome, I would definately get the dark green
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Unread 08-18-2010, 11:48 AM   #13
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Quote:
Originally Posted by SHANE73Z View Post
Just my opinion, but the problem with the "mini" truck market, was that everything grew into the more "midsize" class that was originated by the Dakota. I know many people that were dedicated mini owners that went fullsize when everything grew. When the mid & full size are getting the same mileage numbers, why not just go full size for the extra cargo benefits.

The only true mini that is still available is the way outdated Ford Ranger. I was also never a fan of the independent front suspensions that eventually made their way to all the mini & midsize.

If Jeep would have built the Gladiator, I would not have bought my TJ and spare frame for a Brute build.

Shane
The Colorado and Canyon were the same size as the Ranger and got up to 26 mpg highway (2wd, short bed, regular cab, stick, 4 cyl), but as was noted are dead or dying. GM is making a mistake killing them. For the one month I worked as a salesman, I sold 2 new Colorados, one used Silverado, and a used Explorer. The first Colorado was a fully loaded Z71 4x4, crew cab for $28k. The used Silverado was a entry level for about $17k. I had a lot more people interested in them Colorados than the Silverados, unless they were towing. The Ranger will be dying soon as well. This would leave the small truck market to Jeep and Mahindra, and the rugged all-terrain truck to Jeep. It'd be a small niche market, but really, the Wrangler is technically a niche market and how many of them do they sell?

Quote:
Originally Posted by BadAsh74 View Post
Jeep didnt push the Scrambler, either. In theory, it was the perfect Jeep since it could be a pickup, wagon, or open top. Best of all worlds. The CJ-6 really didnt sell at the time either for pretty much the same reason: lack of awareness. Jeep hardly advertised any of its pickups except in the first year or so. This holds true for everything from the J series up to the Comanche. IMHO they were all far superior to anything else offered by the competition, but if no one knows about it, it wont sell.

GR8T Tops makes half cab kits for Wranglers and CJs for $1200-$1500, I first heard of them about 4 years ago. And lets not forget that AEV charges almost 9 grand for the Brute kits. If someone wasnt buying them, they couldnt keep cranking them out.

Chrysler needs to realize that even though the F-150 and Silverado may sell a LOT of trucks, thats to a mass market. Just because you can sell a ton of trucks by offering something that rides low, has the interior of a cadillac, only has a slushbox, and no offroad capability but a bed that will swallow the contents of a container ship doesnt mean thats the ONLY kind of truck with a market. If Jeep ever does market a properly executed pickup it WILL sell.
I think they could make a profitable niche truck and do well with it. If nothing else, it would help bring Jeep back to its roots and be something of a halo vehicle. Its existence would lend credibility to the rest of the lineup.

Or even, if Jeep were to bring AEV in and offer the Brute as a "dealer-installed" model (think Saleen and how you can buy a Saleen Mustang from most Ford dealers), that would be an easy entry to the market with a known and proven product.
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Unread 08-18-2010, 02:31 PM   #14
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Ive been waiting for the Gladiator at the dealerships ever scence the concept came out. Just offer it in a Rubicon like package and I will be at the dealership placing an order
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Unread 08-21-2010, 01:50 PM   #15
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Quote:
Originally Posted by SHANE73Z View Post
Just my opinion, but the problem with the "mini" truck market, was that everything grew into the more "midsize" class that was originated by the Dakota.

Shane
Correction, the MJ Comanche was the first pickup truck to get classified as a "Midsize"


Mike
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